Saucony Covent Garden Store Opening
Their first store in the UK, I was a part of the production team with House Of Juba.
Through my role, I was there for the store launch event. Helping set up the interactive activity for guests/VIP, any additional set up tasks. Making sure the teams all had their branded T-Shirts, putting out branded marketing materials to promote the brand and then assisting at the event to ensure it ran smoothly.
A highlight was welcoming the runners, an activation campaign that included runners/influencers making their way through central London that ended at the Covent Garden Store, where they were welcomed with banners, posters and confetti.
